Why is scalp massage beneficial during a shampoo service?

Scalp massage is beneficial during a shampoo service primarily because it promotes circulation and relaxation. When a stylist performs a scalp massage, they stimulate the blood flow to the hair follicles, which can enhance the delivery of essential nutrients and oxygen necessary for healthy hair growth. This increased circulation can also help to reduce tension and provide a more relaxing experience for the client, making the shampoo service enjoyable and therapeutic.

In contrast, while improvements in hair color retention, removal of product buildup, and potential enhancement of hair growth may occur as secondary benefits of a thorough scalp cleaning, they are not the main direct benefits associated with the massage itself. The focus during a scalp massage is primarily on the relaxation and circulatory benefits that contribute to overall scalp health rather than addressing specific concerns like color retention or product buildup directly.